Visit Greenwich, the Destination Management Organisation for the Royal Borough of Greenwich, has been honoured as "Destination of the Year" at the UKinbound National Awards for Excellence 2025. The accolade was announced on 26 February 2026 during a gala dinner at the Kimpton Clocktower Hotel in Manchester, attended by over 400 travel and tourism professionals.
The award recognises Visit Greenwich's outstanding international marketing campaigns, measurable growth in destination performance, and robust engagement with the travel trade. The judges, including Professor Xavier Font from the University of Surrey, Eddy Leviten of the Tourism Alliance, and Ian Taylor from Travel Weekly, praised the organisation's dedication to maintaining one of only two Tourist Information Offices in London and its innovative initiatives throughout the year.
Joss Croft, CEO of UKinbound, highlighted the industry's resilience and creativity, stating, "Our Awards for Excellence recognise and celebrate the businesses and people that have made an outstanding contribution to the success and future of the UK’s inbound visitor economy."
Barrie Kelly, CEO of Visit Greenwich, expressed pride in receiving the award for a second time, attributing the success to the destination's growth and strong partnerships within the experience economy. "This is for 'Team Greenwich,'" he said.
The event also celebrated Royal Museums Greenwich as "Sustainable Attraction of the Year" and Uber Boat by Thames Clippers as "Transport Operator of the Year." The awards were part of UKinbound's Annual Convention 2025, held at the Emirates Old Trafford Cricket Ground in Manchester
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