Morocco’s enchanting allure is about to get a whole new chapter in luxury trave, as Virgin Limited Edition, the award-winning collection of boutique hotels and retreats founded by Sir Richard Branson and part of the Virgin Hotels Collection, has just announced its next breathtaking destination — a brand-new small luxury hotel near Marrakech, set to open in 2027.
Tucked away just 25 minutes from the city’s buzzing Medina and surrounded by 10 hectares of pristine farmland, this upcoming hideaway promises the perfect mix of culture, calm, and craftsmanship.
Think aromatic citrus groves, olive trees swaying in the breeze, and rich Moroccan heritage woven through every detail.
Developed in partnership with Marrakech-based Sazanes Immobilier, the estate will feature 37 elegantly designed suites, each inspired by Berber traditions and Moroccan artistry.
Guests can look forward to three farm-to-table restaurants, a Chef’s Table, and a speakeasy bar, all serving dishes crafted from homegrown ingredients harvested across the estate’s 40-hectare organic farm.
Wellness and relaxation also take centre stage here. A traditional Moroccan hammam, a show-stopping 40-metre signature swimming pool, and a curated list of wellbeing experiences — from yoga and pilates to horseback riding and padel — ensure guests can find their own rhythm of rest and rejuvenation.
An invitation to unforgettable adventures
Set just an hour from Virgin Limited Edition’s beloved Kasbah Tamadot in the Atlas Mountains, the new Marrakech property invites travellers to pair two unforgettable experiences — the serenity of the mountains and the vibrant soul of Marrakech — all under the same iconic brand.
Joe Margison, CEO of Virgin Hotels Collection, said it best: “Morocco has an incredible heritage of hospitality, and we are excited to bring our approach of offering exceptional experiences and service with soul to a second Moroccan setting.”
Bookings will open in September 2026, with the first 22 luxury suites welcoming guests in early 2027. The final 15 suites will follow in 2028, marking the completion of this remarkable retreat.
With its promise of authenticity, sustainability, and soulful indulgence, Virgin Limited Edition’s newest Moroccan masterpiece is more than just a place to stay — it’s a destination designed to be felt.
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