Pattaya, Chiang Mai, and Krabi have emerged as the top travel destinations for Thai travellers during the upcoming Songkran holiday, according to new data from Traveloka. The insights highlight a continued preference for festive coastal escapes and culturally rich city celebrations, as the festival evolves into a globally recognised event.
In 2025, Songkran generated over $800 million (28.7 billion baht), marking a 17% increase in tourism revenue. This growth is expected to continue into 2026, driven by large-scale events and increased festival participation. Charles Wong, VP of Commercial Traveloka, emphasised the significance of Songkran, stating, “Songkran is Thailand’s most cherished season, a time for homecoming, tradition, and new beginnings.”
Traveloka's data shows that beach destinations dominate domestic travel searches, with Pattaya leading the list due to its extended celebrations. Chiang Mai is a favourite for those seeking a cultural experience, whilst Krabi remains popular for its scenic beach retreats. Other notable destinations include Phuket, Hua Hin, and island escapes like Koh Samui and Koh Samet.
Beyond domestic travel, international interest remains strong, with Japan, China, South Korea, Taiwan, and Hong Kong being the most searched destinations. Traveloka's insights reveal that Thai travellers typically book flights 25 days in advance, whilst accommodation bookings surge closer to the holiday.
To support early travel planning, Traveloka has launched its Songkran Mega Sale, offering discounts of up to 90% on flights, accommodations, and travel experiences. The campaign aims to encourage early bookings, ensuring travellers secure their preferred options and prices. Celebrated from 13–15 April, Songkran continues to be Thailand’s busiest travel period, with Traveloka providing convenient booking options to enhance the holiday experience
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