South African Tourism has successfully concluded the Kolkata leg of its Annual India Roadshow, engaging over 220 Indian travel trade agents. Led by Mitalee Karmarkar, Marketing and Communications Manager (MEISEA), the event featured more than 40 exhibitors and served as a platform for collaboration and insights into evolving traveller behaviour. The roadshow aims to identify new business opportunities across leisure, corporate, and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel segments.

The initiative underscores India's growing significance as a key source market for South Africa. Karmarkar noted, "India continues to be a priority growth market for South African Tourism, driven by strong interest across family travel, experiential holidays, and premium travel." She highlighted the shift in Indian traveller behaviour, with a growing willingness to explore destinations beyond traditional favourites.

Kolkata remains a strategically important market, with travellers showing a strong inclination towards culturally rich and experience-driven travel. The roadshow aims to deepen engagement with Kolkata's travel trade and enhance South Africa's visibility in this market. South African Tourism is committed to aligning its offerings with evolving preferences, aiming to drive greater depth of travel and repeat visitation from the region.

The roadshow will next move to Delhi on 12 February 2026, continuing its mission to strengthen trade collaborations and encourage outbound travel to South Africa. The country aims to return to pre-COVID levels of Indian tourist arrivals by 2026 and is set to host the 2027 ODI World Cup, providing further opportunities to showcase its diverse tourism attractions

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