Phuket is increasingly becoming a sought-after residential destination for UK families, driven by improved long-haul connectivity and the evolving Laguna Phuket development. The island's appeal as a secure and globally connected place to live and invest is bolstered by a growing demand from British buyers, alongside interest from other European countries such as France, Germany, and Switzerland.
Thailand's largest island is witnessing a transformation from a holiday hotspot to a fully-fledged international residential hub. This shift is supported by a rise in long-haul arrivals and enhanced access from the UK and Europe. In 2025, Thailand welcomed over 35 million international visitors, with long-haul arrivals exceeding 11 million, marking a 13% increase year-on-year. The Tourism Authority of Thailand is focusing on sustainable, high-value travel, aiming for 14 million quality international visitors annually.
Phuket's international connectivity has strengthened, with European flight capacity increasing by over 16% year-on-year, now surpassing pre-pandemic levels by 5%. Direct flights from London and Paris, along with new Scandinavian routes, enhance accessibility for UK travellers. This improved access is encouraging extended stays, remote working, and lifestyle-driven property ownership.
Phuket offers a blend of resort living and essential infrastructure for full-time residence, including international-standard healthcare, leading schools, yacht marinas, and championship golf courses. The island ranks among the world's top destinations for branded residences, with foreign buyers accounting for over 60% of condominium purchases.
Central to this residential evolution is Laguna Phuket, developed by Banyan Group. Over 35 years, it has become one of Asia's most established integrated resort and residential communities, spanning over 1,000 acres along Bang Tao Beach. With approximately 5,000 additional residences planned, Phuket's long-term residential appeal continues to grow, offering stability and enduring value for globally-minded UK families
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