The National Tourism Organisation of Montenegro has unveiled a new initiative, Montenegro Quality (MQ), to enhance its standing in the tourism and hospitality sectors. This national collective trademark is designed to assure UK tour operators and travel agents of the high-quality standards in Montenegro, offering a reliable mark of excellence for tourists and international partners.
With a growing number of UK visitors and a new nonstop British Airways service set to launch in spring, the MQ label acts as a quality control tool. It ensures that suppliers, from luxury resorts and boutique hotels to rural households and excursion providers, meet stringent national criteria. Ana Tripković Marković, Director of the National Tourism Organisation of Montenegro, stated, “Montenegro Quality is more than a label – it is our promise to every visitor that they will experience the very best of Montenegro.”
To qualify for the MQ mark, businesses must demonstrate a commitment to Montenegrin gastronomy, culture, and local products, adhering to defined quality standards. The programme includes regular quality checks to maintain high service levels.
The MQ programme is particularly beneficial for UK product managers seeking to diversify their Montenegrin offerings. By choosing MQ-certified partners, operators can ensure a consistent application of modern tourism management principles. Notable attractions already awarded gold status include Lipa Cave and Kotor Cable Car - Lovcen. A comprehensive list of certified businesses is available on the Montenegro tourism website
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
