Malaysians have been ranked fourth among the top foodie travellers in Asia, according to Agoda's 2026 Travel Outlook Report. The survey, which included 3,353 respondents from nine Asian markets, found that one in three Malaysians prioritise discovering new culinary experiences as a primary reason for travel. This trend highlights the increasing importance of gastronomy in travel decisions across Asia.

The report reveals that culinary experiences have surged to become one of the top three motivators for Asian travellers, climbing from sixth place last year. Taiwanese travellers lead the list, with 47% citing food as a top travel motivator, followed by Vietnamese and South Korean travellers at 35% and 34%, respectively. Malaysians and Japanese travellers follow closely, with 33% and 32% prioritising food in their travel plans.

Fabian Teja, Country Director for Malaysia and Brunei at Agoda, noted, "For many Malaysians, travel and food naturally go hand in hand. Whether it's seeking out authentic street food or discovering regional specialities, culinary exploration plays a big role in how Malaysians experience the world."

Agoda supports this culinary curiosity by offering over 300,000 activities, more than 6 million holiday properties, and over 130,000 flight routes, all bookable via their platform. This makes it easier for travellers to plan their next foodie adventure, focusing on enjoying their journey rather than logistics

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