The Hong Kong International Food Tasting Festival 2026 commenced recently at the Hong Kong Convention and Exhibition Centre, promising a culinary extravaganza until 7 April. Organised by the Exhibition Group, the festival features nearly 500 booths and aims to attract over 260,000 visitors, offering a diverse array of international delicacies and themed zones.
The festival, which spans the Easter holiday, highlights the "Taste Before Purchase" concept, allowing attendees to sample a wide range of foods. Visitors can explore categories such as frozen seafood, halal foods, premium ingredients, and a variety of wines and spirits. The event also introduces new themed zones, including Hong Kong's first Popular Cartoon Characters Food & Fun Pavilion and the 1 Belt 1 Road on Silk Road Zone, which showcases halal foods from countries along the Belt and Road.
Carl Wong, Chairman of Exhibition Group, noted, "This proves that Hong Kong consumers' purchasing power remains robust and the market's appeal has never faded." The festival aims to boost local retail and support economic uplift by attracting both local residents and visitors from the Greater Bay Area.
The festival also features the Yum Yeah Market, offering handcrafted drinks from 20 beverage brands, and the Cheung Chau Food Culture Zone, promoting Hong Kong's unique food heritage. Exclusive deals, such as the Roasted Gold Pork Giveaway, add to the festival's appeal, making it a must-visit event for food enthusiasts
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