Fliggy, a prominent online travel platform under Alibaba Group, has teamed up with the European Travel Commission (ETC) to promote the "Unlock an Unexpected Upgrade" campaign. Announced at ITB Berlin on 6 March 2026, this initiative aims to encourage responsible travel by urging tourists to explore off-peak seasons, venture beyond popular hotspots, and support local businesses.
As the first Chinese partner of this campaign, Fliggy will utilise its platform to recommend popular tourist attractions and develop niche European destination routes. The campaign, co-funded by the European Union, seeks to transform travel into a more meaningful experience by promoting low-carbon transport and deeper connections with local cultures.
Dr. Alex Chen, CTO of Fliggy, expressed enthusiasm about the partnership, stating, "We are pleased to partner with ETC on this initiative as Europe offers endless opportunities for discovery. Through this partnership, we're leveraging our technology to help travellers unlock richer experiences."
Eduardo Santander, CEO of the European Travel Commission, highlighted the significance of the collaboration, saying, "This is more than a campaign. It’s a collective movement to make travel more meaningful and rewarding for everyone."
The partnership will also see Fliggy and ETC collaborating on special event promotions, including seasonal festivals and travel during the Global Travel Festival. This initiative is set to enhance the travel experience for Chinese tourists, offering them a chance to discover Europe's hidden gems and cultural festivities
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
