Datalex, a leader in airline e-commerce, has announced a significant development in its collaboration with easyJet by activating Stellex Air Bundles. This new feature, integrated within the Stellex Offer Management platform, allows easyJet to offer a wider range of personalised bundled options, combining flights and ancillaries tailored to customer preferences.
The Stellex Air Bundles, powered by Datalex's Digital Configurator, enable easyJet to independently create, refine, and manage bundled products without needing technical support. This innovation, alongside the Stellex Product Catalogue and Stock Keeper, allows easyJet to speed up product innovation, reduce time to market, and introduce new products with greater precision, enhancing the customer shopping experience.
Additionally, easyJet has launched Flexpass, a new ancillary service that permits customers to change flights without incurring change fees. This feature, configured using the Digital Configurator, aligns with easyJet's strategy to offer more flexible, customer-centric travel options.
Robert Birge, Chief Customer Officer at easyJet, stated, "The activation of Stellex Air Bundles is a major step in our retail transformation. It gives us the flexibility to deliver more tailored experiences and bring new products to market far faster. Early customer response shows strong receptiveness to these more flexible options."
Jonathan Rockett, CEO of Datalex, added, "Stellex Air Bundles removes the constraints of static offers and gives easyJet the agility to launch new offers that drive measurable commercial value."
This advancement marks a pivotal moment in easyJet's retail transformation, promising enhanced customer experiences and expanded travel options
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