Luxury river cruise line AmaWaterways has announced the completion of its expanded UK trade sales team, appointing three new members to support its trade partners and enhance distribution across the UK. This move aligns with the company's ambitious plan to expand its fleet to over 50 ships by 2032.
The newly appointed team members include Hayley Gadd, Business Development Manager for the West Midlands and South West; Becka Herbert, Business Development Executive; and Harvie Lyons, Business Development Manager for the North of England, Scotland, and Northern Ireland. Over the next six months, they will focus on bolstering AmaWaterways' presence in the UK market.
Hayley Gadd brings 27 years of travel industry experience, having previously worked with TUI and Hays Travel. She expressed her enthusiasm, stating, "I'm delighted to be joining at such an exciting time for the business." Becka Herbert, with a background in customer service and travel insurance, is eager to support the brand's expansion plans. Harvie Lyons, who has a strong marketing background, is excited to contribute to the growing river cruise industry.
Andrea Stafford, Director of Sales UK and Europe for AmaWaterways, highlighted the strategic importance of these roles, saying, "With our fleet set to expand to over 50 ships by 2032, there is a huge opportunity, and our focus is to ensure we give our partners what they need to capitalise on the unprecedented demand river cruising is experiencing."
AmaWaterways' expansion reflects the increasing demand for river cruises, offering a promising future for the brand and its partners
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