Tourisme Montréal has announced a promising outlook for the summer season, with expectations of growth across all markets. The city is set to experience its strongest summer in three years, driven by a diverse mix of leisure, business, and sports tourism. According to Yves Lalumière, President and CEO of Tourisme Montréal, this variety will attract different types of travellers and maintain high visitor numbers throughout the season.
Montréal's position as an international hub is bolstered by 165 direct destinations, with new air links to cities such as Rio de Janeiro, Berlin, and Agadir. Tourisme Montréal forecasts a 5% growth in Canadian, US, and international markets, with hotel occupancy rates expected to average 80% from June to September, peaking at 85%.
The summer season, extending from May to October, kicks off with the Canadian Grand Prix and includes significant events like the 150th anniversary of Mount Royal and the UCI Road World Championships. The city will also host major conferences, generating substantial economic benefits.
Tourisme Montréal's international campaign, "Prochaine saison à Montréal" (Next Season in Montréal), invites visitors to create their own stories in the city. The campaign, inspired by reality television, is being promoted in key markets, including France and the Northeastern US, with a notable presence at New York's Penn Station.
Tourisme Montréal, a private non-profit organisation, has been promoting the city as an international destination for over a century, focusing on delivering high-quality visitor experiences and maximising tourism's economic benefits
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