Japanese travellers are showing a significant increase in interest for domestic weekend trips as Golden Week approaches, according to Agoda, a digital travel platform. The company analysed accommodation search data for April and May, revealing a notable rise in searches for weekend stays compared to early April. The weekends of 17-18 April and 1-2 May saw the most substantial increases, with searches more than doubling for the former.

Urban destinations such as Tokyo, Osaka, and Fukuoka are leading in popularity, attracting travellers with their accessibility and diverse experiences. This trend highlights a shift towards shorter, more frequent trips, particularly during extended holidays like Golden Week. Tadashi Ikai, Senior Country Director for Agoda International Japan, noted that domestic travel interest is not only concentrated during the holiday itself but also across surrounding weekends, indicating a spread of travel plans over multiple occasions.

Agoda's data underscores the growing trend of short getaways, with April marking a new season and an opportunity for travellers to refresh. The platform is supporting this demand with a wide range of accommodation options and value deals. To celebrate its 21st anniversary, Agoda is offering up to 60% off hotel bookings from 7 to 21 May, with a special flash sale on 19 May offering up to 70% off.

Agoda, headquartered in Singapore and part of Booking Holdings, continues to leverage technology to make travel more accessible and affordable, offering over 6 million holiday properties and extensive flight and activity options

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