Operto has launched GEO Consultant, the first free AI visibility tool specifically designed for the hotel industry. This innovative tool allows hotels to gain insights into how they are represented on generative AI platforms such as ChatGPT and Gemini, offering actionable recommendations to improve their discoverability and drive direct bookings.
GEO Consultant stands out as the first tool tailored for hotels to analyse their presence in AI-driven travel recommendations. By entering their website and defining specific prompts, hotels can quickly receive a visibility indicator, a GEO score, and practical steps to enhance their online performance. This tool highlights whether a hotel's visibility is driven by its own website or by third-party intermediaries like Online Travel Agencies (OTAs).
Tim Major, CEO of Operto, emphasised the importance of this development: “Hotels are already showing up in AI-generated travel recommendations, but most have no idea what’s being said about them or what’s driving those results. That’s a problem because this is quickly becoming a new layer of distribution. Operto’s GEO Consultant gives hotels a way to see that for themselves, understand what’s driving their visibility, and take action with clear recommendations to improve how they’re represented.”
As conversational AI becomes a crucial part of travel research, GEO Consultant provides hotels with a much-needed tool to monitor and influence their representation in AI responses. This initiative is part of Operto's Distribution AI team within Operto ONE, aimed at helping independent hotels understand their online presence, protect their brand, and increase direct bookings. For more information, visit www.operto.com/operto-one
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