Global B2B travel tech marketplace HBX Group announced a strategic partnership with Amadeus’ Outpayce earlier today, 5th March.
This new alliance seeks to accelerate the development of HBX’s fintech capabilities, transforming how travel buyers and sellers manage digital payments.
Through this collaboration, HBX Group will deploy Outpayce’s cloud native fintech platform to launch a new payment programme designed to simplify and automate how travel agencies pay hotels, airlines, travel aggregators and destination service providers.
The platform integrates issuing and financial services capabilities with travel-specific features such as enhanced reconciliation and advanced cybersecurity.
Both companies also plan to extend the solution to support inbound (pay-in) flows, enabling a fully connected, end-to-end payments ecosystem.
Growth across the board
According to HBX’s chief information officer Daniel Nordholm, fintech is a powerful growth engine for the Group.
As he explains it: “By partnering with Outpayce, we are merging deep travel expertise with advanced payment technology to create meaningful value for our ecosystem. This collaboration enables us to modernise financial processes, automate at scale, and unlock new efficiencies across the entire travel value chain. We’re already seeing impact across our trade partner flows and are now focused on delivering the same seamless, end-to-end experience to travel sellers worldwide.”
Outpayce chief executive Sam Abdou added that this partnership marks a major milestone for his company.
Abdou said: “[It validates] our strategy to secure an e-Money license and develop a cloud-native issuing stack from the ground up that’s specifically designed for the travel industry. With HBX Group, we’re already issuing virtual cards at significant scale as well as working towards pay-in scenarios and we see huge potential to expand both services across the travel ecosystem.”
Potential benefits
Travel partners across the HBX Group network will benefit from virtual cards issued by Outpayce, real-time data insights, seamless integration with Outpayce B2B Wallet, and a dedicated B2B Wallet Portal to streamline reporting and settlement processes.
These combined capabilities improve payment acceptance, drive operational efficiency, and reduce manual effort across the industry.
As part of the agreement, Outpayce becomes a strategic virtual card issuing partner.
Meanwhile, HBX Group adopts Outpayce B2B Wallet to power its own supplier payment flows, strengthening acceptance across billions of euros in annual transactions and supporting the Group’s long-term fintech strategy
